In the 100th year of its campaign, cosmetic giant Max Factor has signed-up Gisele Bundchen as their new brand ambassador. The stunning Brazilian supermodel replaced Carmen Electra who had been associated with the brand for the past three years. Although the two beautiful models cannot be compared, Max Factor probably feels that Bundchen’s sultry appeal represents the spirit of the brand more effectively as the company is now aiming towards a complete image makeover. Gisele Bundchen’s recent successes have been instrumental in landing her this mega-deal.
The Brazilian model’s fame and popularity as a celebrity icon is the prime factor that has led Max Factor to believe that Bundchen would be the best face for their centennial anniversary campaign. The new Max Factor campaign will be launched in October under the line Color Genius. Since the brand celebrates its 100th birthday with this launch, the event will receive extensive media coverage internationally and is likely to be graced by high-profile guests from the cosmetic and modeling industry. A perfect birthday celebration for Max Factor!
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